A relevant domain name for your website is a very important aspect that one needs to take into account after creating their business website. It is important for this website to be frequently visited by Internet surfers. This way a lot of traffic is created bringing more chances for your online business to be profitable. Therefore domain names will play a great role in generating traffic since the website gets advertising that can be clicked on by its various visitors. In their turn these clicks bring you as a website owner the expected profit.
In the past some domain owners have utilized domain parking companies for their domain names seeing this parking space as simple way to turn the traffic into money. They would have to do the following:
- Sign up with a free account on one the of providers for these parking spaces.
- Add the domain into the parking account.
- Change the Domain Name nameservers to that of the parking company.
- Select a category for the domain name.
- Pick relevant keywords that go with the domain profile.
After all these steps were taken, everything else that a domain owner needed was to sit back and gather the profit at the end of each and every month. But with the recent changes in the industry webmasters started to see this option as an old one and thus realized that instead of parking the domain they were much better creating websites on their domains. This has happened because:
- Those advertisers marketing their products online can opt for displaying their ads on traffic from those specific parking pages.
- The income generated in the past through parking spaces is now out of fashion.
- There are new features coming in search engines and browsers and thus the traffic generated from directly surfing the domains has decreased.
- Through domain parking there is no reason why someone would bookmark or go back to the site.
- Through domain parking there is no additional traffic created coming from search engine rankings.
- Another reason is that parking pages is now regarded as bringing a negative impact among many of Internet surfers as well as Internet advertisers.