How to Track and Measure the Effectiveness of Online Marketing Campaigns

With pay per click or PPC, websites pay money when an advertisement for their website is clicked. Since the website is paying money for each click, monitoring and effectively managing the visitors that visit your website is crucial to ensure that your site generate the needed money. In this article, how to increase the conversion rate in PPC advertising is going to be discussed. Many techniques are used to increase the conversion rate in PPC advertising. The Internet right now contains a lot of information on how to increase your website’s PPC conversion rate. This article will touch on the basics of successful tips of PPC conversion rate. The tips are intended for affiliate marketing entrepreneurs and entrepreneurs who use PPC to attract traffic to their website.

Gain the trust of your visitors

One sure way to get a visitor to your website to buy from you is to gain his/her trust. There should be a mutual trust between you and your visitors and they will feel comfortable buying from you. Going the next step of fraternizing with your visitors has also proved to be a great way in getting your visitors to trust and buy from you.

As much as possible, meet your visitor’s expectations and solve their problem.

No matter what you are offering on your website, every user that visits your site is seeking to have a problem solved. The ability to meet the expectations of your visitors is the best way to turning the visitor into a buyer. The challenge is how to precisely identify the problem that the visitor is having and as much as possible, solve the problem.

Your recommendations should be firm.

This involves convincing your visitor that what you are offering is not based on any biased thinking from your part. Make sure you make solid recommendations for your visitor and you will gain his/her trust and potentially turn him/her to a buyer.

Get the Landing Page Goals right.

When you accurately know the landing page goals, you can concentrate your advertisments to have the maximum impact on your visitors thereby converting visitors to buyers.

Direct your site’s visitors to the right Landing Page.

Redirecting your visitors to the wrong page can result in losing them altogether. It is therefore advisable to direct your visitors to the correct page.

Keywords should appear in the Landing Page.

When users click on a PPC and they get redirected to your site, it is important that they see the keyword that got them redirected to your site. This will ensure that your site will not lose is credibility to your potential customers.

The Landing Page should be optimized.

Optimization of the landing page is crucial. There are several tools to aid you in optimizing your landing page. When optimizing, it is imperative that you make the website professional and attractive enough but is also needs to load up fast.

Regularly Analyze and Evaluate the Performance of Landing Page.

This step is the most crucial because it helps to regularly know what is working and what is not working on the landing page.

The conversion rate in PPC is very vital for the success of your website. Following these tips will help you get the most from visitors to your website. Keep in mind that you are going to pay for that click that redirected the visitor to your site. Make sure that visitor is important to you in the long run. Best of luck to you in turning each and every visit to into money.

Have an Idea? Quick Get Your Site up

You have a great idea for a website and need to get it online ASAP? Once you have a great idea, the next step to creating your online empire is to get a domain name and a web host. The necessary steps to get started is really quite easy and depending on the web host, can be quite enjoyable and trouble free. Below is a quick rundown of getting your website off the ground.

1) Get a Domain name
Once you have that great idea, you have to brand yourself. Come up with a relevant domain name, register it with a domain registrar like name.com or with the web hosting company you end up using for your website. If the domain you were hoping for is unavailable, keep trying with other names and variations until you hit upon one that is available.

2) Get Hosting
Hosting SaleAfter securing your domain name it’s time to sign up for a web hosting plan. I recommend WebHostingHub. There are no WebHostingHub coupons but there is a special promotional price of $3.99/month.

3) Design Your Website
After you host your domain, it is time to start designing your website. Utilize WebHostingHub’s 500+ templates to get that business or shopping website online and generating business for you. Or install a content management system script like WordPress, Joomla, Drupal, etc with their easy 1 click script install system.

Turn your plan into a reality. Don’t delay, start creating your site today.

Reasons to Create a Website and Make Use of Relevant Domain Names

A relevant domain name for your website is a very important aspect that one needs to take into account after creating their business website. It is important for this website to be frequently visited by Internet surfers. This way a lot of traffic is created bringing more chances for your online business to be profitable. Therefore domain names will play a great role in generating traffic since the website gets advertising that can be clicked on by its various visitors. In their turn these clicks bring you as a website owner the expected profit.

In the past some domain owners have utilized domain parking companies for their domain names seeing this parking space as simple way to turn the traffic into money. They would have to do the following:

  • Sign up with a free account on one the of providers for these parking spaces.
  • Add the domain into the parking account.
  • Change the Domain Name nameservers to that of the parking company.
  • Select a category for the domain name.
  • Pick relevant keywords that go with the domain profile.

After all these steps were taken, everything else that a domain owner needed was to sit back and gather the profit at the end of each and every month. But with the recent changes in the industry webmasters started to see this option as an old one and thus realized that instead of parking the domain they were much better creating websites on their domains. This has happened because:

  1. Those advertisers marketing their products online can opt for displaying their ads on traffic from those specific parking pages.
  2. The income generated in the past through parking spaces is now out of fashion.
  3. There are new features coming in search engines and browsers and thus the traffic generated from directly surfing the domains has decreased.
  4. Through domain parking there is no reason why someone would bookmark or go back to the site.
  5. Through domain parking there is no additional traffic created coming from search engine rankings.
  6. Another reason is that parking pages is now regarded as bringing a negative impact among many of Internet surfers as well as Internet advertisers.

It’s best to create a website on your domain. If you need help understanding the process of getting a domain, web hosting, and creating a website here’s an in-depth step by step tutorial. Have fun and be creative :)

What Are The Different Types Of Hosting Solutions?

In recent times, there have been several advancements in web hosting technology. As a result of this now-a-days web hosting plans come in many varieties catering to various different types of websites that are present out there. Let us take a look at the different types of hosting solutions that are available in the market for use by web developers and webmasters.

Shared Server Hosting:

This is one of the most commonly used hosting solutions. It involves the use of a single server to host multiple hosting accounts with resources being shared dynamically between the hosting accounts on the basis of their needs. Such plans offer several features such as ample disk space, ample bandwidth, unlimited mailboxes, hosting of sub domains, administration panels, etc. Shared server hosting plans are the cheapest hosting solution out there.

Virtual Private Server Hosting:

A virtual private server (VPS) plan is similar to a shared server hosting plan and involves setup of various different hosting accounts on the same server. The main difference between a VPS plan and shared server hosting plan is that the accounts are setup using virtualization software with each account acting as a virtual server that is independent of every other account hosted on the physical server. Also, resource allocation is done statically and resources are not shared between accounts on the basis of need. Read through virtual private server hosting reviews to get a better understanding of the differences and advantages of this type of hosting.

Dedicated Server Hosting:

This is a hosting plan wherein only a single hosting account is hosted on a physical server. What this means is that one user has access to all the resources of the server and it is up to him/her to decide how to allocate those resources. Since, all server resources are allocated to one account only, such plans are quite expensive to use but they offer the kind of performance that is not offered by any other plan. Some of the features that are offered with a dedicated server hosting plan include unlimited site hosting, unlimited domain hosting, unlimited mailbox hosting, control panel for easy administration, dedicated IP addresses and dedicated toll free 24/7 customer as well as technical support.

Colocation Hosting:

It is a hosting solution wherein you own the hardware that is being used to host your website. In a colocation hosting plan you buy server hardware according to your needs and send it to a hosting provider who sets up the server in their data center and provides you access to the server. This plan is used for applications and websites which require custom hardware to run. In this case you have complete control over both the hardware and software configuration that is being used to run your website.

Cloud Hosting:

In case of a cloud hosting solution, instead of using a single server to host a website a network of servers is used. This makes sure that in case of an outage that affects a single server, the work of that server can be transferred to another server and the site keeps on running. Also, in case of a cloud solution the computing power of the complete cloud is harnessed for processing requests to your website thus providing optimal performance for your website or online application.

These are the different types of hosting solutions that are available in the market and which can be used to host websites ranging from small individual blogs to large corporate websites.